As a new service provider in a relatively new niche target market, it was essential that Turtledove London establish itself as a leader of its industry right from the beginning. The brand needed to be seen as a trustworthy and reliable provider of quality products for babies and their mothers.
Turtledove London achieved first page ranking positions on search engine result pages
This achievement contributed to continuous growth in sales revenue even up till today.
AFV's branding wing came up with a logo and brand concept that embodied all the values Turtledove London stood for. This also included ensuring that all collaterals, such as product packaging, name cards and marketing materials were aligned with the brand direction. An SEO strategy was also implemented for them to boost online visibility.